With time, video marketing has become one of the most effective ways to engage consumers and create awareness about various products or services. Given the popularity of such content among people, more and more businesses are shifting towards this form of marketing. According to a survey, individuals watch an average of 18 hours of videos every week. This is quite a significant rise from 2018 when people were viewing this content for 1.5 hours each day.
Since the return on investment is quite high, video marketing is one of the best ways that startups can reach out to a wider consumer base. However, you should keep in mind that the competition is very tough as a lot of companies are creating engaging short and long-form videos. It is important to produce content that is high quality and keeps the consumers hooked till the end.
If you are just starting and looking to create videos for your startup, here are three easy steps that you can follow.
Choose The Right Type Of Video
This is one of the first and highly crucial steps toward producing a video that instantly makes an impact. As a startup owner, you want to make sure that it’s relevant to the brand and conveys the right information or message. Before finalizing the script, determine the type of video that you want to create for a particular platform. It can also help business owners come up with creative content and track the metrics accordingly.
In case you are looking to create a video for Instagram or Facebook to announce a new product or promote the launch of different services, it is best to opt for short ones. Businesses can engage people with animations or a quick demonstration as well. If you want to talk in detail about the features of an item, you can create a long explainer video or tutorial for Youtube.
By choosing a suitable type of video for marketing, you can simplify the process and achieve the desired results within a short period. It can also make it easier for you to post the video on various channels including the website and attract attention instantly.
Mobcrush is one example of a startup that managed to successfully engage consumers with creative content. The company put out short videos with animations that tell people about the company and also encourage them to sign up with a call-to-action.
Focus On Mid-Level Or Close Shots
It is a good idea to build an emotional connection with the audience from the beginning so that people can relate to the subject of the video. If it’s a demonstration, explainer or how-to, you want to speak to the consumers directly and communicate effectively. This is where mid-level or close shots can make an impact and get people interested in what you have to offer. By focusing on the quality of production, you can create an interactive video and create brand recognition as well.
They can feature your logo design or watermark in the top or bottom left corner so people can become familiar with it and recall the symbol later on as well. As a startup owner, you could make a design with a logo maker that is easily scalable and can stand out prominently in the videos. By focusing on mid-level or close shots, it becomes easier to draw attention to the brandmark and also convey the message successfully.
For example, in a tutorial, showcase the product and how it can solve a problem instead of adding in long shots where people may be able to see it from a distance. If there is an expert answering question or a demonstration, mid-level shots allow people to connect with the person and even make eye contact.
Patreon created a testimonial video that promotes the message of the company and tells people why artists should be paid for their art. Instead of uncomfortable, full-body shots, the video shows real creators who talk about the importance of the platform and how it can help them make money.
Test The Audio Quality
The quality of audio can determine the success or reach of the video. Whether you are adding music in between shots or focusing on various people speaking about the product, the audience should be able to hear everything. Try to use state-of-the-art equipment or upgrade any old microphones and speakers before filming. This can help avoid confusion at the end and make sure that people get a clear idea of the subject.
If you think about it, testing out the audio quality is one of the most important steps of creating an engaging video. Even with motion graphics or animation, you need to add sound with the visuals to make a strong impact. So invest in tools or equipment that eliminate any noise or disruption from the background.
It can also help you optimize the video for various social media or web platforms. Once the sound is clear and the audio is high quality, you don’t have to worry about the message being lost when sharing it on your social media pages or with a blog. Once the filming begins, it might get difficult to control the quality of the audio so it’s a good idea to test it out earlier. This way, you can also send in the equipment for repair or fix any problems in time.
To Sum Up
These are three easy steps that you can follow to create a video for your startup. It is important to produce content that is unique from the competitors and offers value to the audience. Make sure that you are providing people with relevant information and giving a solution to their problems. Once the subject or purpose is clear, you can focus on coming up with a script and obtaining equipment which can improve the quality of the video.
This is a guest article written by: Greg Shane - A ghostwriter, designer, and videographer. I channel my creative vibes through these mediums, and if in the process my clients are happy then I have been successful in achieving their goals.